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Sunday, September 05, 2010

Mixed-Use Development

Mixed-use development offers a revitalizing opportunity for cities to expand the current base of their commercial marketplace while simultaneously creating captive markets to sustain emerging retail and dining outlets. These projects provide a means for shoppers, diners, workers and residents to efficiently and cooperatively function without the distractions that typically arise from conflicting activities. Hanrich Enterprises accomplishes this phenomenon by coordinating each space and use according to peak occupancy and activity rates to ensure smooth transitions between varied tenants in the development.

HEI is aware that creating the right tenant mix is crucial to a project’s success. Retail components of mixed-use projects must support both the local neighborhood and the associated residential use. Developers are required to identify key commercial and retail tenants at the onset of the design program to ensure that projects will respond to tenant needs. To achieve a proper program, Hanrich evaluates the types of goods and services existing within the community and focuses on uses and tenants that can be sustained by the local market. Understanding what cities desire and dislike in regards to development and communicating the objectives of the proposed development activity to surrounding neighborhoods is vitally important to the success of a project.

Successful projects typically are not isolated entities but exist as intricately supported developments that draw upon characteristics within the immediate community. Proper linkages that integrate a structure into its surrounding environment are a key to promoting a project. Further construction of mixed-use projects will likely be promoted as improvements in public transportation provide accessible means for commuters to escape traffic congestion. With strong partnerships between cities and the assembled development team, our projects can serve as models for these mixed-use endeavors, and will meet the existing housing and commercial needs of the immediate area.